Nieuw! Kidscase


Kidscase designs tranquil, versatile and fashion-forward baby and children’s clothes for boys and girls up to eleven years. We have a craze for the independent and dynamic basic plus look: inventive, simple designs in high quality fabrics, refined and rich in detail and material. Comfortable, wearable, sophisticated, and radiating style and cool chic. Our collections are inspired by street- and sportswear just as well as by high fashion.

Right from the start in 2000 we have aimed to have our collections produced by methods that are both fair to people and environmentally friendly. It turned out to be no easy choice, but our enthusiasm to reach these objectives has never faded and with two steps forward and sometimes a leap back we’re getting there! We are constantly on the look out for fabrics made from organically grown crops. We cooperate with factories that work with respect for their people and for our planet. About 70% of each collection is made of organic cotton, of which 50% is certified as made under humane working conditions. And we aren’t done yet.

Kidscase was founded in 2000 in Amsterdam, The Netherlands, as a small independent company by designer Jacqueline van Nieuwkerk and marketer Merel Verbrugge. Our intention was to design collections that fitted the lifestyle of individualistic and modern parents and their children. Right from the launch of our first collection in 2001 our simple fashion-forward style, our eye for detail in design, our choice of colours and edgy colour combinations attracted attention. It was an immediate success with a number of pioneering children’s boutiques in The Netherlands and Belgium.

Now the kidscase collections can be found in leading department stores and innovative children’s shops all over the world. From Amsterdam to London, from Tokyo to New York.